What should companies do to build a good relationship with customers?

    Nowadays, there are a lot of ways to communicate with customers, keep in touch and , as a result, build a good, long-lasting relationship.
    Although it may seem obvious, people who are satisfied with our service or products are more likely to make another purchase, recommend our company to their friends or relatives or leave a positive comment on the net. That’s why we should try our best to work on the quality of the things we offer.
    It’s also important to remember about uploading interesting posts to social media, organize contests, ask people about their opinion and send them newsletters. However, they shouldn’t look like another annoying ads they regularly put in their spam folder, but rather like personalized messages to… friends which contain some kind words, maybe a piece of advice and some interesting facts connected with the products.
    Another things which can’t be neglected are politeness, consistency and helpfulness. Our customers want us to show them that we care and really want them to be satisfied.
    To sum up, it’s not a good idea to concentrate on the money itself, but on the people. And if our offer really lifts up to their expectations, we’re more likely to earn much more than before.

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